Understand what's
really in your food.
Scan a barcode. See every ingredient in plain English. Find simpler swaps — without guilt, hype, or scare tactics.
Free to scan. UK launch. Available on the App Store.
Scan any product
Point at a barcode. See every ingredient, with clear explanations of the ones worth knowing about.
Find simpler swaps
Browse products with fewer processed ingredients in the same category, ranked by score and value.
Unwrap receipts
Snap a supermarket receipt to get a quick overview of your whole shop — no barcode needed.
A score with the working shown.
Real Mayo
All Natural Avocado Oil Mayo
Real products, scored exactly as the app scores them. Each highlighted ingredient is a flag. The score out of 10 weighs how many flags there are and how strongly each ingredient is tied to industrial processing.
Swaps, alternatives and Make Your Own.
Under every scan, Unwrap offers three different next steps. Use one, all of them, or none. They're there when you want options, not to tell you what to buy.
Swaps
Other products from the same category, like another mayo for your mayo, starting with the closest match.
- Best score: the lowest UPF score
- Best value: the lowest price point
- Simplest: the shortest ingredient list
- Already holding the best one? Unwrap tells you
Alternatives
Options from a different category that could fill the same gap, with fewer flagged ingredients than what you scanned.
- Simplest: the shortest ingredient list
- Fewest flags: a second pick with as few flagged ingredients as possible
- Whole food idea: a grab-and-go suggestion, no cooking needed
Make Your Own
For products that are easy to make yourself, a short card with the few ingredients you need and the steps.
- Short and cheap: time, cost and difficulty shown up front
- No fancy kit, no hard-to-find ingredients
- Plus full recipes in the Recipes tab
Three taps, total clarity.
Scan
Open the app and point your camera at any food barcode. Unwrap looks up the product instantly.
Understand
See every ingredient laid out clearly. Flagged items are highlighted with plain-English explanations.
Decide
Browse swaps, alternatives, and whole-food ideas. Or do nothing — it's your choice, always.
Built different, on purpose.
Unwrap is ad-free and independent. We don't take money from food companies, we don't sell your data, and we don't use scare tactics to keep you hooked.
We use a sliding-scale subscription — every tier unlocks the same features. You pick what works for you. That's it.
The goal is simple: better information, not better marketing. We show what's in your food and let you decide what to do with that.
What you get
| Feature | Guestno account | Freeaccount | Supporter£0.99–£4.99/mo |
|---|---|---|---|
| Scan barcodes & receipts | ✓ | ✓ | ✓ |
| Ingredient breakdown & flags | ✓ | ✓ | ✓ |
| Scan history | On this phone | Synced | Synced |
| Swaps & alternatives | Preview | ✓ | ✓ + full lists |
| Make Your Own & Recipes | — | — | ✓ |
Every Supporter price unlocks exactly the same features. Pick what works for you.